Written by: The PE Guru—Gerald Moran O’Dwyer, III—Blackmore Partners, Inc.
Opening: “Hello, my name is [Name], and I am calling from [Company]. How are you today?”
Introduction: “I am reaching out to you today because I believe that your company would be an excellent acquisition target for one of my clients. I understand that you have built a great business and have a solid reputation in the industry. My client is looking for a company like yours to expand its operations, and I believe that this opportunity could be mutually beneficial for both of you.”
Benefits: “Selling your company would provide you with the opportunity to cash out on your investment and realize significant financial gain. Additionally, it would give you the freedom to retire or pursue other interests while providing your employees with new opportunities for growth and development. Furthermore, my client is willing to offer a fair price for your company and is committed to maintaining the integrity of your business.”
Call to Action: “I would like to set up a meeting with you to discuss this opportunity in more detail and answer any questions you may have. Would it be possible to schedule a call next week? [If yes, schedule a specific time and date.]”
Closing: “Thank you for considering this opportunity. I look forward to speaking with you soon. Have a great day!”
It’s important to note that the script should be tailored to the specific company and owner you are reaching out to, and it should be adjusted based on their interests and concerns. And it’s a good idea to prepare some frequently asked questions and answers to have a smooth conversation.