Working with Yelena: Mastering the Private Equity Game

Written By: Gerald O’Dwyer II The PE Guru — Blackmore Partners, Inc | December 20th, 2024

 
Yelena Edelstein is a cornerstone of Blackmore Partners’ success in the private equity (PE) landscape. As an execution partner at Blackmore, her expertise revolves around guiding executives through the labyrinthine processes of deal-making, executive placement, and value creation. Yelena’s strategic acumen, honed through years of experience, ensures that both executives and PE firms maximize their potential for success. This article explores the themes she champions and offers insights into how executives can collaborate effectively with her to achieve their goals in the PE world.
 

 
Yelena’s Background and Role
 
Yelena is a driving force behind Blackmore’s Executive-First Strategy, a unique approach that prioritizes finding and supporting the right executive talent rather than focusing on specific industries or investment theses. Her role involves:
  • Helping executives step into CEO roles in lower middle market companies.
  • Building strategic leverage for executives during deal negotiations.
  • Acting as a bridge between executives, business owners, and capital providers.
With an unwavering commitment to aligning interests and fostering long-term relationships, Yelena ensures that executives are well-prepared to navigate the complexities of private equity.
 

 
Key Themes from Yelena’s Approach
 
1. Executive-First Strategy
 
Yelena’s approach centers on the belief that success in PE starts with the right executive. This strategy shifts focus from industries or financial metrics to identifying executives who can drive growth and create value.
 
How to Work with Her: Emphasize your unique capabilities, leadership experience, and willingness to commit to long-term growth.
 

 
2. Step-Into-CEO Role
 
A primary goal for executives working with Yelena is to transition into CEO roles. This transition is critical in lower middle market companies, where professional management often unlocks untapped potential.
 
 
How to Work with Her: Clearly articulate your readiness for a CEO role and how your diverse experience aligns with the company’s needs.
 

 
3. Shift from Financial to Operational Engineering
 
Yelena highlights the industry’s shift from financial engineering to operational engineering. PE firms now prioritize executives who can implement operational changes to drive returns.
 
How to Work with Her: Demonstrate your ability to execute operational strategies that deliver measurable results.
 

 
4. Building Leverage
 
Yelena is a master at creating leverage for executives. This involves crafting situations where the executive becomes indispensable to the deal’s success.
 
How to Work with Her: Build strong relationships with owners and present clear value creation plans that highlight your role in the company’s future success.
 

 
5. Relationship Building with Owners
 
A key part of Yelena’s strategy involves helping executives build trust and rapport with business owners, ensuring alignment and buy-in for long-term goals.
 
How to Work with Her: Prioritize open communication and collaboration with owners to establish mutual trust and shared objectives.
 

 
6. Numbers Game in Private Equity
 
Yelena emphasizes the importance of building large funnels of opportunities. In the competitive world of PE, a robust pipeline is essential.
 
How to Work with Her: Focus on identifying and pursuing multiple opportunities to increase your chances of success.
 

 
7. Criteria for Partnering with Capital Providers
 
Aligning interests with capital providers is crucial to avoiding conflicts and ensuring deal success. Yelena’s expertise lies in ensuring these alignments are clear and actionable.
 
How to Work with Her: Understand the expectations and priorities of capital providers and tailor your strategies to meet them.
 

 
8. Challenges of PE Firms Providing Executives
 
Many PE firms underestimate the importance of executives in value creation. Yelena ensures that executives’ roles are recognized and prioritized.
 
How to Work with Her: Position yourself as an indispensable asset to the deal, emphasizing your unique contributions.
 

 
9. Creating Alignment Between Executive and PE Firms
 
Yelena helps executives craft value creation plans that align with PE firms’ goals, ensuring mutual understanding and collaboration.
 
How to Work with Her: Develop and present clear, actionable plans that demonstrate how your leadership drives growth.
 

 
10. Navigating Risks of Being Replaced
 
To avoid being replaced post-deal, Yelena advises executives to establish their indispensability early on.
 
How to Work with Her: Show your commitment and unique value during the negotiation phase to secure your role.
 

 
11. Focus on Core Expertise
 
Yelena encourages executives to stick to their areas of recent and relevant expertise to ensure credibility and fit.
 
How to Work with Her: Highlight your most recent accomplishments and align them with the needs of potential PE partners.
 

 
12. Importance of Funnel Development
 
Maintaining a steady funnel of opportunities is critical for long-term success in PE.
 
How to Work with Her: Regularly update and expand your list of potential opportunities through networking and research.
 

 
13. Need for Clear, Simple Plans
 
PE firms value clarity. Yelena ensures that executives develop straightforward, actionable plans.
 
How to Work with Her: Create concise value creation plans that demonstrate your ability to deliver results.
 

 
14. Strategic Outreach to PE Firms
 
Understanding how PE firms assess executives is crucial to tailoring your approach.
 
How to Work with Her: Research each firm’s goals and customize your pitch to align with their mandates.
 

 
15. Avoiding Overcommitment to One Firm
 
Yelena advises against relying on a single PE firm, as this limits options and increases risks.
 
How to Work with Her: Diversify your efforts by engaging with multiple firms simultaneously.
 

 
16. Developing Industry Relationships
 
Yelena helps executives leverage existing relationships to build leverage and credibility with PE firms.
 
How to Work with Her: Use your network to demonstrate industry knowledge and access to key resources.
 

 
17. Time Investment in the Process
 
Building relationships and crafting plans requires patience and persistence.
 
How to Work with Her: Dedicate consistent time and effort to your PE journey, knowing that results take time.
 

 
18. Clarity in Fit and Role
 
Yelena ensures that executives’ roles are clearly defined and aligned with PE firms’ expectations.
 
How to Work with Her: Be transparent about your goals and ensure they align with the firm’s vision.
 

 
19. Flexibility and Adaptability 
 
Working with execution partners like Yelena simplifies navigating the complexities of PE relationships and deals.
 
How to Work with Her: Be willing to adapt your plans and approaches as new opportunities and challenges arise.


 
Conclusion
 
How to Work with Her: Leverage her expertise to manage relationships and ensure alignment with PE firms.
 
Working with Yelena Edelstein offers a structured, strategic pathway into the competitive world of private equity. Her Executive-First Strategy, focus on leverage, and emphasis on building strong relationships position executives for long-term success. By aligning with her themes and strategies, you can unlock unparalleled opportunities and navigate the private equity landscape with confidence.